How to make money on YouTube

How to make money on YouTube

In this digital age you can make good money online. One of the most popular ways of making money on the internet is by using your YouTube channel and engaging a large audience. If you want to make money on YouTube and don’t know where to start, we’ve compiled some handy strategies that you can use. Read on to know how to make money on YouTube.

1.    Consider joining the YouTube Partner Program

Many regular YouTubers are making it big by taking advantage of the YouTube Partner Program. The YouTube Partner Program is what you need if you want to be able to get access to YouTube special features. Although you can make money by just having an AdSense account and getting views, joining the YouTube Partner Program makes making money a lot easier. As a partner you’ll have access to several streams of income. Let’s look at the steps you need to follow in order to join the YouTube Partner Program.

·        First step: Start a YouTube Channel

The first thing to do if you want to make money on YouTube is to start a YouTube channel. One thing for sure is that your YouTube channel should be monetized so that you can earn from it. Now let’s proceed to the next step.

·        Second step: Work on making your channel successful

For you to be able to join the YouTube Partner Program you need to have a successful YouTube Channel. The minimum requirements for you to be able to join the program is a minimum of 1000 subscribers and 4000 watch hours in the previous year, that is 12 months.

Third step: Set up an AdSense account

 For you to make money on YouTube, it’s important that you set up an AdSense account. Ask any successful YouTuber, they will tell you it’s worthwhile.

Fourth step: See which new monetization features you have access to

This step is important because each monetization channel has its unique eligibility requirements. Let’s look at some of them below:

  •         YouTube Premium revenue: This one allows you to get a part of the subscription fee of a YouTube Premium member who watches your video. The good thing about it is that it is automatic.
  •     Ad revenue: For you to be able to be able to earn Ad revenue, you must be aged 18+ years. Also the content you create must be advertiser-friendly. This implies that the videos you create need not be controversial, otherwise advertisers won’t want to run adverts on them.
  •          Channel memberships: you need to be aged 18+ for you to be able to sell channel memberships to your subscribers and have more than 30000 subscribers.
  •         Merchandise shelf: if you want to sell merchandise from the Merchandise shelf of YouTube, you need to be at least 18 years old and have at least 10000 subscribers.
  •         Super Chat payments: This feature will allow you to be paid by your audience who want their messages to be highlighted in your live chats when you livestream. For you to be able to use this feature you need to be at least 18 years old and be in a country where the feature is on offer.

Fifth step: Submit to ongoing reviews

Lastly you need to follow YouTube policies, including the Community Guidelines. It goes without saying that you need to stay on the good side of the copyright law.

2.    Become an affiliate partner

The other way to increase the income you earn on YouTube is becoming an affiliate partner. There are many companies investing in affiliate marketing and you can take advantage of that.  By virtue of affiliating with such companies, you encourage your audience to visit their brands’ stores as well as products. You then get a certain percentage from their affiliate links.

3.    Sell your own merchandise/product

Selling merchandise on your YouTube channel is another way of making money on YouTube.  This is an option if you’re an entrepreneur who wants to sell merchandise. Now, let’s look at how you can sell your merchandise effectively.

First step: Design your product

It’s important that you design your product in a unique way that makes it easy for your audience to connect with you. You can also engage your audience in the decision making process. Don’t be afraid to try out some ideas you might be having concerning the design of your product.

Second step: Source your product or build it

You may need a manufacturer or supplier who will produce as well as deliver your product. If you don’t have an idea on where to start, you may want to consult platforms like Shopify.

Third step: Create your shop as well as landing page

The next step is creating your shop and your landing page. We recommend that you have a separate website for purchases. You can link the website from your videos directly. 

Fourth step: Enable the YouTube Partner merchandise shelf

The shelf feature on YouTube is what you may use to sell your merchandise on your channel. If you’re eligible for this feature, you can enable it and reap the benefits. Enabling the feature is cushy. All you need is follow YouTube’s instructions.

Fifth Step: Consider promoting your merchandise in your videos

To promote your product you ought to use it in your videos. If there are viewers who are using your product, you can as well feature them in your videos. Most importantly, add the link of your store to your video descriptions.

4. Create sponsored content

This is one of the most popular ways of making money on YouTube. The good thing about doing this is that all your earnings will belong to you-no need to give YouTube a cut of your earnings. All you need to do is negotiate with the brand and you’ll be paid directly. It’s important that you try to offer brands an engaged audience.

First step: Partner with a good brand

If you want to make it big as a YouTuber, you might want to partner with other brands. Make sure to work with reputable brands. The good thing is that there are many websites that assist marketing teams to find good influencers to work with. Having said this, you might want to consider signing up with such a platform.

Second step: Make good deals

Since video content is much expensive to produce, you can charge brands a higher price as compared to other types of content. Having said this, it’s important that you make good deals when selling.

Note: Make sure you adhere to Google’s Ad policies and be transparent about your sponsored content.


Making money through your YouTube channel can be easier than you think. With the above mentioned strategies you can earn money on YouTube pretty easily. No need to wait. Start earning on YouTube now!

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