Local SEO: Ways to Improve Your Online Presence in 2021

We spend over eight hours a day, almost every day, indulging in various digital activities. It's more than a lot of us sleep every night. While we do different things online – gaming, socialize, professionalize, or consume – we all have a common motive. We use social media platforms to connect. Therefore, seeking local SEO services in Australia or several countries for a solid online presence is key to success in today's world, irrespective of your business industry. It can help drive sales, attract customers, and support local businesses. Up to 97% of consumers look for local businesses online.


7 Tips by a Top Digital Marketing Agency to Improve Online Presence 

A Good Mobile-friendly Website

Creating a website is also an important step to establish a brand online. Having the proper design elements for your site can help ensure it is optimized for mobile devices. For example, Google encourages websites to have light, fast-loading pages for mobile users. They also promote the use of well-structured markup code and browser caching for creating a responsive website. 


Build a website that is fun and yet professional with your digital marketing agency. It should have all the bells and whistles of a standard web page. Finally, curate compelling content that appeals to your buyer persona.

Create A Huge Email List 

After launching your website, gather a list of potential customers and leads to boost your online presence. Suppose your website is still not ready to launch. In that case, you can use a WordPress maintenance plugin that will allow you to create visually appealing "coming soon" pages. These pages will help users sign up for your email list and encourage them to visit your site. You can also start a newsletter to promote your business and collect leads through its distribution list.

Robust SEO Strategy 

Search Engine Optimization helps websites rank higher in the results pages of search engines like Google. As a result, it increases traffic on your website and thus, improves your brand value. There are two types of SEO strategies recommended by digital marketing agencies:


1.      On-site is a way to improve the elements of a web page to rank higher in search engines and garner relevant traffic. It helps search engines understand how useful a web page is to people. Ensuring good on-site SEO needs well-written HTML source doe. It should not be overstuffed, and all elements should be in place for better rankings. Finally, the website should have high-quality content that appeals to its users.


2.      Off-site refers to the actions taken outside the website that affect its rankings in the SERPs. By linking to other websites, you can improve your off-site SEO. This step ensures that the content of your website is of high quality. Creating a Google My Business profile is one of the most critical elements of any digital marketing strategy.


Create Good Content for Users

Creating content that engages potential customers is the best way to turn a profit. It's also a great way to introduce yourself to the world. Every single blog post or other types of content improves your digital presence. Posting content that addresses your ideal customer's pain points and motivations are the first steps to creating a content strategy. Also, focus on Q&As, guest posts, and podcasts.


Be Active on Social Media 

Social media is an integral part of any business strategy. Whichever business dominates the social media platforms usually does well as compared to its competition. More than 3 billion people globally use social media platforms. Having a presence on these platforms is very important for businesses. Not only does it allow your customers to connect with you, but it also helps build trust.


Advertise Online

Through online marketing, your company can build its online presence and increase its visibility online. It can also drive traffic to its website. In addition, numerous search engines can provide massive exposure for your brand. Use these platforms for advertising on social media. Before creating an advertising campaign, know what kind of platform you want to use. This will help you determine which products and services will appeal to your users most.


Influencer Promotion 

Almost everyone trusts recommendations from their friends and family. Social media influencers help brands create organic ways to earn trust from customers. With the help of influencers, you can extend the reach of your brand and attract new customers. Through their recommendations, they can increase their followers and attract more potential customers. They can be found by following them on social media or by sending them an email. 


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